Social Media Marketing: A Quick Overview

14Jul, 2019

Social Media Marketing is a great tool to use for your brand.

It offers a wide range of platforms that where you can create brand awareness which can lead to potential revenue.

Below is an overview on why these platforms are so important for digital marketing: 

Instagram

  • 800 million users, 1/3 if users have used an app to purchase a product online
  • Website Traffic ​
  • Advanced tracking options
  • Sales and Leads are trackable
  • 50x more engagement than any other social media site

Facebook

  • 2.2 billion users ​
  • 42% of marketers reported Facebook is a critical part of their business
  • #1 platform for targeting options
  • Collects Review and Testimonials
  • Ranked well on SEO when active on facebook
  • Captures Email
  • FB Messenger – 93% open rate

Email Marketing 

  • Free for consumers
  • Re-targeting
  • Email coupons drive sales
  • Email is cost-effective
  • Efficiently keeps customers informed

Videography

  • 71% of marketers say video conversion rates outperform other marketing content
  • Stronger Emotional Connections
  • The use of video in emails has been shown to double click- through rates
  • Videos have been proven to demand more consumer attention than any other medium
  • Adding a video to your website can increase the chance of a front page Google result by 53 times

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